Porsche's UK growth over past 10 years

[SAC1]

"Porsche is undoubtedly still a premium brand today. But the marque is far less exclusive than it was a decade ago.

In 2013, the legendary German performance car maker represented just 0.4 per cent of the UK market with 8,260 registrations - the majority of which were its Cayenne SUV.

But roll forwards to 2023 and Porsche's model line-up has expanded - as has its sales volumes.

The arrival of the Macan has expanded Porsche's SUV range (while also lowering the entry price point) and the Taycan EV has broadened the brand's appeal to a greener audience.

As such, sales hit 24,241 units in 2023 - a marked growth of 194 per cent in a decade that saw more British motorists buy more Porsches than Fiats, Lexus and Jaguars.

Porsche's market share has risen by 250 per cent in a decade, climbing from just 0.36 per cent in 2013 to 1.27 per cent last term. Only MG has increased its footprint more in the last 10 years, the SMMT's data shows."

https://www.msn.com/en-gb/cars/news/the ... over&ei=10

[Wing Commander]

"Porsche is undoubtedly still a premium brand today. But the marque is far less exclusive than it was a decade ago.

In 2013, the legendary German performance car maker represented just 0.4 per cent of the UK market with 8,260 registrations - the majority of which were its Cayenne SUV.

But roll forwards to 2023 and Porsche's model line-up has expanded - as has its sales volumes.

The arrival of the Macan has expanded Porsche's SUV range (while also lowering the entry price point) and the Taycan EV has broadened the brand's appeal to a greener audience.

As such, sales hit 24,241 units in 2023 - a marked growth of 194 per cent in a decade that saw more British motorists buy more Porsches than Fiats, Lexus and Jaguars.

Porsche's market share has risen by 250 per cent in a decade, climbing from just 0.36 per cent in 2013 to 1.27 per cent last term. Only MG has increased its footprint more in the last 10 years, the SMMT's data shows."

https://www.msn.com/en-gb/cars/news/the ... over&ei=10

That’s all good, as I remain a big Porsche fan!

I don’t love my 911 any less, just because lots of folks choose to buy Macans, Cayennes and Taycans!

That article reminds me of when (if I recall correctly) the BMW 3-Series overtook the Ford Mondeo in the sales league table for the UK.

[wab172uk]

Common as Muck !

[ScotMac]

Common as Muck !