Jaguar E pace

[Wing Commander]

Hmmm - interesting.

From the Autocar site, I note the E Pace will be built under licence by Magna Steyr in Austria. Don't know what the Chinese will make of that.

The Halewood factory is already running at maximum capacity.

The E Pace is expected to be the top selling Jag, with a six figure annual production volume predicted.

Like Porsche has become, Jaguar is expected to be primarily an SUV producer, selling more SUVs than saloons & sports cars combined...

[Mistertoad]

How many more Jags can Magna Steyr produce? Already they are going to build the I Pace. Perhaps their new factory in Slovakia will take up the slack and give them more leeway after brexit.

[Hawkeye]

Predictably China is the target - complete with their own factory. It's a cautionary tale, though.

Mrs D used to work for Mulberry, their bags etc being made in Somerset. With an ever increasing Chinese market and with a eye on the margins they opened a factory in China. Sales to the Chinese fell! At least as far as those products that were made there. They weren't interested in just having the brand they absolutely wanted the provenance. Mulberry closed China and expanded the UK facilities and sales recovered. The Chinese wanted British MADE IN BRITAIN.

When Bentley started making the Continental Flying Spur, the ones destined for Europe were completed at the Phaeton factory in Dresden. I think the Germans in particular liked the idea of craftsmanship such as leather and wood from Britain combined with some German engineering.


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