Why spelling matters

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On-Track
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Post by On-Track »

Is it about trust or truss?

According to Wikipedia, Otto Titzling first appeared in the 1970s and is in fact a pun on "A two tit sling".

This thread has come a long way from a misspelling of Porsche!
Peter

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GMAN75
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Post by GMAN75 »

Dandock wrote: Sat Oct 27, 2018 10:58 am It’s all about trust!

Early in my first career in graphic design the agency I worked for did work for the DITB (Distributive Industrtries Training Board). One of the jobs we did was career guides. We were doing one for Retail and one section was devoted to Lingerie. It began with a mini-history which, like all sections, had been written by an industry expert.

So, the copy was written and went to client for approval. After comments it was amended, ultimately approved and came back to us and then sent to the typesetter (way before computers so set in metal by hand). Proofs were taken, were critted by the agency, amended, re-set etc. This was done ‘x’ times including to client and the same process.

Ultimately the artwork was done and sent to client and then printers proofs. Again ‘x’ times to and from. Eventually the booklet was printed and distributed. Please bear in mind that this production had at this stage been read and reread dozens of times by agency and client.

A few days later the office phone rang and the exec answering listened and then turned grey! The Sun had got hold of a copy. It appeared the expert writer had, for whatever reason, gone off on one and written something along the lines of...

‘Contrary to popular belief the brassiere was not evented by the Frenchman, Henry de Brassiere, but had, in fact, been developed a few years earlier by the German, Otto Titzling!’

Like The Rockman said ‘you see what you want to see’.
:lol: :lol:

That's magic! LOL!!
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Post by Dandock »

On-Track wrote: Sat Oct 27, 2018 4:45 pm Is it about trust or truss?

According to Wikipedia, Otto Titzling first appeared in the 1970s and is in fact a pun on "A two tit sling".

This thread has come a long way from a misspelling of Porsche!
It would have been about 1975/76.
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Dandock
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Post by Dandock »

On-Track wrote: Sat Oct 27, 2018 4:45 pm Is it about trust or truss?
It’s actually about the brain being educated to make certain assumptions based on what is presented to it. Or more correctly what partial early information it receives. The first few letters and beginnings of words (even only alternate or the third or forth word) form the basis of what is expected to follow - and then onwards on a rolling basis - actually reading only some letters/words and totally skipping others. Add to this that the eye only scans the top halves of the words/lines/sentences. Try to read whilst covering most of the lower case letters in an unfamiliar line of print. You should find it quite easy. Now try to read whilst covering the top part including the very tops of the lower case elements of a different unfamiliar line. You should find that rather difficult. Something that is all in caps is harder to process because 1. type wasn’t conceived to be read that way and 2. we don’t regularly encounter large passages only comprising caps. Logos in caps, particularly famous ones, are the exception as they are familiar - hence why the Porsche misspelling went unnoticed. And familiarity and assumption are why misspellings are so common and so often overlooked. We trust that what we start to read continues to be correct. Why correct spelling, grammar and punctuation is necessary. And why eats shoots and leaves works!
VG Petrol S http://www.porsche-code.com/PHIVCQU7           And a GT3 RS... by Lego! Not crash-tested! 😀
Greddyuk
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Post by Greddyuk »

Porsche cannot make these mistake - because all the lettering on the cars built are using a stencil to ensure the correct letters are inserted and stuck on.

see the following link on the manufacturing of the Macan....

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Ray G
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Post by Ray G »

Dandock wrote: Sat Oct 27, 2018 7:09 pm
On-Track wrote: Sat Oct 27, 2018 4:45 pm Is it about trust or truss?
It’s actually about the brain being educated to make certain assumptions based on what is presented to it. Or more correctly what partial early information it receives. The first few letters and beginnings of words (even only alternate or the third or forth word) form the basis of what is expected to follow - and then onwards on a rolling basis - actually reading only some letters/words and totally skipping others. Add to this that the eye only scans the top halves of the words/lines/sentences. Try to read whilst covering most of the lower case letters in an unfamiliar line of print. You should find it quite easy. Now try to read whilst covering the top part including the very tops of the lower case elements of a different unfamiliar line. You should find that rather difficult. Something that is all in caps is harder to process because 1. type wasn’t conceived to be read that way and 2. we don’t regularly encounter large passages only comprising caps. Logos in caps, particularly famous ones, are the exception as they are familiar - hence why the Porsche misspelling went unnoticed. And familiarity and assumption are why misspellings are so common and so often overlooked. We trust that what we start to read continues to be correct. Why correct spelling, grammar and punctuation is necessary. And why eats shoots and leaves works!
Eats shoots and leaves is one of my favourite books.
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Col M
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Post by Col M »

Greddyuk wrote: Mon Oct 29, 2018 10:22 am Porsche cannot make these mistake - because all the lettering on the cars built are using a stencil to ensure the correct letters are inserted and stuck on.

see the following link on the manufacturing of the Macan....

Indeed the guy must have pissed off his detailer
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Semerka
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Post by Semerka »

When reading the above mentioned Daily Fail article, this little video appeared in the corner. That is a true meaning of a SUV! :lol:

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SAC1
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Post by SAC1 »

Semerka wrote: Mon Oct 29, 2018 3:17 pm When reading the above mentioned Daily Fail article, this little video appeared in the corner. That is a true meaning of a SUV! :lol:

Great fun! But a bit cool to do that today :o
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On-Track
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Post by On-Track »

No apologies for reviving this thread. It gives me an opportunity to point out (without naming names) that braking is what happens when you press the left foot pedal and breaking is what happens when you don't but hit a wall instead.

On a forum we use the written word to communicate with each other. Words can sound the same but be spelt (or spelled for users of American English) differently and have a whole new meaning.

Puts on crash helmet and retires behind brick wall.
Peter

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