Porsche sales up - despite shut down

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Dandock
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Post by Dandock »

Porsche have just published their 9 months results and sales are up - yet again - and despite the well documented factory closure, delayed Macan launch, engine regs etc..

Interesting to see, ignoring the vast area designated as Asia-Pacific, Africa & Middle East, that Europe is now their biggest market both in terms of share and sales growth - more than double elsewhere!

https://newsroom.porsche.com/en/company ... 16347.html
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On-Track
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Post by On-Track »

It's interesting that they have sold almost as many Macans in three quarters as they used to sell Cayennes in a full year. I wonder how much production was increased to allow for the extended shutdown.
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Paul
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Post by Paul »

Also JLR reporting recent losses and blaming a slow-down in sales to China (not Brexit this time😂)
Seems as if most European manufacturers were planning on massive increases into China, completely forgetting the Chinese might also want a bit of their own market!
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Dandock
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Post by Dandock »

Paul wrote: Wed Oct 31, 2018 1:16 pm Also JLR reporting recent losses and blaming a slow-down in sales to China (not Brexit this time😂)
Seems as if most European manufacturers were planning on massive increases into China, completely forgetting the Chinese might also want a bit of their own market!
Clearly JLR are doing something wrong if Porsche sales are up 6% on average.

Too many self-competing models, finish, reliability?
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andreas
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Post by andreas »

I wonder to what extent the Porsche volume figures were enhanced by pre-registration of cars which didn't have WLTP certificates? If you look at the Porsche approved used website, there are large numbers of pre-registered cars.
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Ray G
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Post by Ray G »

andreas wrote: Wed Oct 31, 2018 4:58 pm I wonder to what extent the Porsche volume figures were enhanced by pre-registration of cars which didn't have WLTP certificates? If you look at the Porsche approved used website, there are large numbers of pre-registered cars.
Good point...I was wondering the same :?:
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Post by Deleted User 2325 »

Let's face it - Porsche buyers are being mugged - the FT Companies section this morning – P19 – “Porsche remained the company’s (VW) profit driver, with earnings for the luxury marque of EU 3.2Bn. This is closing in on Audi’s EU3.7B, despite Porsche selling a 10th of the cars.”

OR - perhaps we are all so pleased with the product we don't mind paying OTT?
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Post by Mike and his Macan »

That might be the case but in Europe and the uk I know they are having a hard time ... nothing to sell!
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Col M
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Post by Col M »

Macadam wrote: Wed Oct 31, 2018 7:38 pm Let's face it - Porsche buyers are being mugged - the FT Companies section this morning – P19 – “Porsche remained the company’s (VW) profit driver, with earnings for the luxury marque of EU 3.2Bn. This is closing in on Audi’s EU3.7B, despite Porsche selling a 10th of the cars.”

OR - perhaps we are all so pleased with the product we don't mind paying OTT?
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Post by Deleted User 1874 »

Macadam wrote: Wed Oct 31, 2018 7:38 pm Let's face it - Porsche buyers are being mugged - the FT Companies section this morning – P19 – “Porsche remained the company’s (VW) profit driver, with earnings for the luxury marque of EU 3.2Bn. This is closing in on Audi’s EU3.7B, despite Porsche selling a 10th of the cars.”

OR - perhaps we are all so pleased with the product we don't mind paying OTT?
Two points spring to mind here:-

1. There is always more profit to be made in higher end vehicles and Porsche are operating exclusively in the upper end of the vehicle market.
2. As long as residuals remain strong, does it really matter all that much? You've got to consider total cost of ownership and depreciation is a huge factor, especially in the luxury car market.
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