Probably not a uniform 5% on all takings, Neil.neilj007 wrote: ↑Wed Aug 23, 2023 2:43 pm I happened to look at Dick Lovett Ltd accounts (this is just their Porsche empire) for year ended December 2022. On a TO of £255m, they made £12.8m after tax, or 5%.
So, on a £100k car, there's £5k to the bottom line. On a £1k service, there's £50 to the bottom line.
We all like the lovely showrooms, the free tea and coffee, the loan cars, the attentive staff, the EV charges, the videos of our cars being serviced....but by golly, it costs a lot!
I suspect a 911 Turbo S might make more profit as a percentage, compared to a base Macan or base 718 with little to no options.
And some of their servicing & services have a pretty high profit margin I reckon, looking at things like the cost of wheel/tyre storage and the hourly labour rates in their service departments.
And yes, it’s got to be many millions to build and run an OPC, with all that shiny plate glass and the armies of staff.
Cheers,