Porsche Macan Forums

Wing Commander wrote: ↑Tue Sep 26, 2017 7:28 pm Spy shot of the prototype...

Just make a electric version of the Macan, mine hoovers enough muck off the road onto its rear to easily outdo most vacuum cleaners!

Much of the research I’ve read about EVs speculates that the dominant market force in EVs in the future will likely be from a non-automotive background and possibly a company we’ve either never heard off or doesn’t yet exist today. Good luck to Dyson ... the more innovators the better in my view!


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I hope they won't be built in Malayasia like the rest of his products. "Hoovering along in a Dyson" would make a great jingle.

Hawkeye wrote: ↑Wed Sep 27, 2017 6:55 am Much of the research I’ve read about EVs speculates that the dominant market force in EVs in the future will likely be from a non-automotive background and possibly a company we’ve either never heard off or doesn’t yet exist today. Good luck to Dyson ... the more innovators the better in my view!

What's the logic in that - it doesn't seem very intuitive? Selling cars is surely a lot more than just about what provides the motive power (assuming that the existing makers can adjust their designs to accommodate the new packaging constraints and freedoms). Don't you also need to have the know-how to meet all regulatory requirements, to manufacture at scale, to have a sales/service network and so on?

johnd wrote: ↑Wed Sep 27, 2017 1:51 pm

Hawkeye wrote: ↑Wed Sep 27, 2017 6:55 am Much of the research I’ve read about EVs speculates that the dominant market force in EVs in the future will likely be from a non-automotive background and possibly a company we’ve either never heard off or doesn’t yet exist today. Good luck to Dyson ... the more innovators the better in my view!

What's the logic in that - it doesn't seem very intuitive? Selling cars is surely a lot more than just about what provides the motive power (assuming that the existing makers can adjust their designs to accommodate the new packaging constraints and freedoms). Don't you also need to have the know-how to meet all regulatory requirements, to manufacture at scale, to have a sales/service network and so on?

They have, apparently, taken on a gang of people from Aston Martin so some experience there albeit a bit focussed. The motor regs knowledge etc can be simpy bought, though. They're also supposed to be working with HM Gov re infrastructure.

From my perspective I am interested to see a design led solution. The UK produces some of the best product designers in the world and also has a long history of innovative engineering solutions so potentially it's quite exciting. It would be really very exciting indeed if the contract side of McLaren or Williams got involved too.

It would be a shame though if 1. It is just a top end of the market product and 2. It's built outside the UK. The religious and political direction of Malaysia asks some serious moral questions of Dyson.

I saw a mention of this in a news update today, Mike. Financial Times possibly. Talk was of a high end/premium EV. I guess this is where the profits are, as Porsche have found, rather than at the mass market, pile 'em high & sell 'em cheap end of the market.

Wing Commander wrote: ↑Wed Sep 27, 2017 5:13 pm I saw a mention of this in a news update today, Mike. Financial Times possibly. Talk was of a high end/premium EV. I guess this is where the profits are, as Porsche have found, rather than at the mass market, pile 'em high & sell 'em cheap end of the market.

Absolutely, Simon. Although it would be good to see a more mass market product it must be easier to go high end to begin with. Fewer numbers and potentially more profitable and because of the smaller volume far easier to cut their teeth on! As we've seen with Tesla, perhaps the early adopters are more forgiving.

Very interesting times ahead, Mike - especially over the next 2-3 years as the Mission E and Dysonmobile break cover!

johnd wrote:

Hawkeye wrote: ↑Wed Sep 27, 2017 6:55 am Much of the research I’ve read about EVs speculates that the dominant market force in EVs in the future will likely be from a non-automotive background and possibly a company we’ve either never heard off or doesn’t yet exist today. Good luck to Dyson ... the more innovators the better in my view!

What's the logic in that - it doesn't seem very intuitive? Selling cars is surely a lot more than just about what provides the motive power (assuming that the existing makers can adjust their designs to accommodate the new packaging constraints and freedoms). Don't you also need to have the know-how to meet all regulatory requirements, to manufacture at scale, to have a sales/service network and so on?

I think we’ll see changes in traditional retailing and after sales. No reason why the innovation should be restricted to the product. ‘Care by Volvo’ is an interesting example of a new way of thinking.


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