3M suing F1

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Dandock
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3M suing F1

Post by Dandock » Thu Jun 14, 2018 7:45 am

VG Petrol S http://www.porsche-code.com/PHIVCQU7           And a GT3 RS... by Lego! Not crash-tested! 😀


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happy days
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Re: 3M suing F1

Post by happy days » Thu Jun 14, 2018 8:18 am

Typical of America. I have a client company who opened a US office and began trading. Within a week they were being sued, and within a fortnight there were four suits against them. Apparently, those who feel offended don't ask directly for someone to cease and desist, they just get their lawyers involved.
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Dandock
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Re: 3M suing F1

Post by Dandock » Thu Jun 14, 2018 10:35 am

Having spent over 20 years in the design business I’m frankly staggered...

1. By the utter banality of the solution. So facile in many ways that a coincidental solution must have been almost inevitable and 2. By the naivety of Liberty and/or their agency not to have done their due diligence.

I’m also surprised that as the 3M brand relates to orthopaedic support products - ankle/knee/elbow etc - someone on the medical side of the the teams etc didn’t spot it. Being 3M they must be a sizeable player.

Neither would I be surprised if someone at Liberty or whatever had pushed the solution onto the agency. I’ve seen that happen all too often - ‘here’s something the MD’s wife did...’. As I remember it all seemed to happen extremely quickly.
VG Petrol S http://www.porsche-code.com/PHIVCQU7           And a GT3 RS... by Lego! Not crash-tested! 😀


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Dandock
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Re: 3M suing F1

Post by Dandock » Thu Jun 14, 2018 10:46 am

In fact it’s old news having first hit the headlines in January - less than 2 months after the new logo was unveiled.
VG Petrol S http://www.porsche-code.com/PHIVCQU7           And a GT3 RS... by Lego! Not crash-tested! 😀


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